Global Market Run From Your Local SOHO Since 2001:
Marketing in the 21st century
Marketing Research: Marketing is the process of research, evaluation, determining specific market trends and looking at business models in a progressive and realistic fact based methodology. Too often in the process of trying to build a business using the power of the Internet, one has the notion that the product or service is good, but they really have no clue why it is portrayed as such, and even if there really is a market for the new revolutionary product. If in fact, there is a strong market trend that will tell if the product is valid, then pursuing that with all due fervor is the approach to use. If one finds not much data on the product in question, then possibly conducting further research into it is the only plausible way to determine its overall effectiveness.
Qualitative research: Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often needed than large samples. Qualitative research deals directly with people's initial reactions to a particular topic in question. This type of marketing research can lead to discoveries not thought of before in finding a solid business model to pursue.
Quantitative research: Quantitative research is more statistical data inspired. Finding relevant data and information concerning the particular business model in question will take time to adequately pursue. In the social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena. Quantitative research is a necessary overall effectiveness of establishing a particular business model to be valid in pursuing a career with.
Focus Groups: The most fertile environment in which to conduct market research would be a web conference system. In this type of environment, people who have been invited into the research groups can provide their inputs to the group via the chat functions, web pages and whiteboard presentations can be provided to the group, and even recording of the valuable researching roundtables can be done as well. The moderators of the group will have the responsibility of starting the conversations, and keeping the group on track with relevant data and polls.
Analysis: Research on the various markets should always be conducted before choosing to promote some business on the Internet. It is the vital step that most MLM or network marketing mentality driven people will do. As a matter of fact, they will do everything in their power not to conduct any type of business mindset in promoting said products and or services. Without a doubt, unless the business owner is willing to at least conduct research, then the chances of the business growing for the future will not reach the full potential as it should.
Imagine Veretekk as your single source on the Internet.
Imagine the most powerful automated marketing firm on the Internet merging a full level professional hosting system fully integrated into everything else Veretekk does.
Imagine the most effective and best quality conference room systems, not just included but fully integrated into all the other systems that come with Veretekk.
Imagine having an email systems that has better delivery that any other email service, no up charges for large email databases, unlimited auto responder (form) campaigns, unlimited email database transfers from other email accounts, with full daily live professional trainers and support groups available 24 hours a day and 7 days a week.Imagine getting top SEO page ranking and watching your Alexa ranking on your domains improve daily almost exponentially.
Imagine developing a huge lead database including names, phone numbers, mailing addresses and emails that grows at a rate that is incredible.Imagine all of this and a lot more from a company that owns all of it's servers and technology for over ten years and has a zero carbon footprint running entirely on wind energy. Imagine a company that constantly strives to develop and deliver innovation, not the typical derivatives repackaged and resold by all he other providers of inferior systems.
We are going to have to redo this video Butch since Wordpress has been discovered to be loosing it's edge and power.
Join the Veretekk Revolution
Veretekk has been leading edge cool techie stuff for Internet marketing since 1996 or so. This blog has just been another innovation from the mother of invention, the Veretekk labs. WordPress has become too insecure and the majority of WP blogs seem to be losing their places in PageRank and Alexa rank. Not to mention the constant hacking that goes on. Just not a secure platform and with over 450 million out there a bit over saturated as well.
Your other obvious alternative is Google's blogger.com and in my opinion the other end of the spectrum way over policed and regulated and for no apparent reason, they can just terminate your blog.
Among a multitude of other killer aps and tools, Veretekk has invented this remote blog. It really is a blog, but you own it, we don't. It runs on your servers but is secure and only accessed by logging into Veretekk's secure back office.
It comes with over 50 designs at the moment with many more on the way. And another cool advantage to a Veretekk subscription is the hosting. Veretekk has taken hosting to new levels with lock proof installs like their customized PHPBB forums. Auto installed, just like this blog with a simple push of the button. Check out the forum at marketing.iwav.net.
Other Veretekk innovations and first include Veremail, the only real verified and secure form based auto responder system integrated into your own POP email account. Your own unique Traffic Portals developing quality targeted leads just for you. Fully qualified, verified and yours exclusively. These Traffic Portals (your portals) start delivering immediately upon subscribing. Web Conference Rooms. Not the gotomeeting type but your room on your server from your domain. Fully integrated and entered from your website or your email. Included with everything else Veretekk gives you when you subscribe.
We also give you live sponsors, presenters, trainers and social rooms to hang with your favorite friends, live, real-time all the time. There is so much more but space is limited. Just subscribe right now and get all the details via email and full access to the exclusive marketing back office of Veretekk.
Find out more and become part of the new VerePress blog revolution.
I seem to have a continuing struggle to get mail delivered to my house in Dipolog city, I ordered an item online from the UK last month and until yesterday it had not turned up so I dropped by the post office and checked at the parcels section. Low and behold after a search the parcel was found it had been waiting collection. The problem was
the postman did not deliver the note, so we went upstairs to the delivery section to find out what was amiss.
This was my forth visit in as many months, and they queried if it was correctly address, which is was, then they asked if my house had a number showing, which it has not as I am awaiting my gate to be installed. However the postman does know where I live. Herein lies the problem I was told the postman is often off sick and when he is sick no mail gets delivered, which is a sad state of affairs. Whilst I was in the section, which appeared to be a little disorganised, they checked some piles of mail and low and behold another letter appeared which had been sitting in the post office for a month, for which there is no excuse, because I had post delivered two weeks ago.
I just do not understand it I would have expected that living in a city the mail would be reliable, however when I lived in Sindangan, no mail was ever lost or delayed, in fact the postman there always seems to make the extra effort to ensure mail was delivered to the right house
This Wednesday at Noon (May 16, 2012) at 12pm noon PST I will be hosting a special open house for the newly subscribed and seasoned members of Veretekk.
This event will cover the V2 Integration capabilities that have recently become even more powerful than ever. (And you can plagiarize this you have my permission)
Integration
You are hearing a lot about integration within Veretekk especially with the launch of V2. But most people do not fully grasp the term and how it plays in V2. Let me try to illustrate this powerful aspect of V2.
in·te·grate
[in-ti-greyt] Show IPA verb, in·te·grat·ed, in·te·grat·ing.
verb (used with object)
to bring together or incorporate (parts) into a whole.
to make up, combine, or complete to produce a whole or a larger unit, as parts do.
to unite or combine.
A note about my background and experience: I started into Marketing at a very young age. In a thumbnail, I was born to be an artist. My parents were horrified about this claiming that artist starve to death. This freaked me out. So I bought many books on marketing art and marketing in general. One of those books, "Confessions of an Advertising Man", by David Ogilvy I purchased in 1980. That book changed my life. In 1984 Soon after I acquired my first computer and the quest to merge was on.
I coined the term back in the 90s as Data Base Marketing, but today, with the advent of a progressing Internet, and related technologies, what was a tactical or strategic action in the 80s today is represented by a digital counterpart.
Today's Internet Marketer is by far a lot less qualified to be in marketing than his counterpart 20 years ago. Today one can just claim to be an SEO master or an Internet Marketer simply because the information to discover the basics and intricacies to do so are at everyone's fingertips. This does not diminish the effectiveness of today's marketer over the marketing agency of 20 years ago, it just establishes that things have changed on a massive scale.
20 years ago it took a Marketing Department to accomplish what most Internet marketers set upon themselves to do today on their own. (This is why so many fail and/or have a chronic case of ADD; Attention Deficit Disorder). NOTE: "I suffer from this myself"
The marketing tools of the Internet, the ability to measure results, the ability to research on the Internet is a dream come true to a seasoned and long time experienced ad man as myself. But it also brings with it a serious risk potential and that is the undertaking of keeping track of and updating each of the aspects that compromise Internet Marketing today.
Back before the Internet an ad agency had many people for each respective responsibility, one department for sending direct mail, another for tradeshows and conferences and yet another for display advertising and printed material, press releases, radio ads, conventions, etc.....
This is why the majority of Internet marketers are tactical (focused mostly on one aspect like SEO) instead of being strategic, having a full focus of research, analysis, multifaceted campaigns using all the tools required for full scale Internet marketing, keeping it organized and processing the constant information caused by such a campaign.
Tools ie:
Hosting for domains and websites
Auto responders email for follow-up communications
Web Conference Rooms for live meetings, educational seminars, training connecting.
SEO systems, back links, authority sites, forums, blogs, etc.
Display advertising
A social networking system and management
Lead generating systems or resources for a steady inventory of leads.
Contact data management system, calendars, reminders component.
The need to integrate all these aspects is paramount otherwise the marketing campaign is limited to a tactical approach, with poor management and even worse results. IE: hit and miss attempts, scattered approaches caused by lack of a solid strategy, impulsively running from one idea to another, the results are mediocre at best and worse, forgetting what was done in the past as this method also lacks tracking the posts, ads, and tactics, etc. used.
I have seen competent SEO marketers run from one domain to another, buying more domains and creating sites just for posting more content on pointing to other sites pointing to other sites creating a mass of gibberish that at best might increase an Alexa ranking to some degree but never really amounting to anything but time wasted.
This same phenomena can be seen with many people on the Internet running from one business idea or opportunity to the other. With no clear-cut objective, this is why most Internet marketers fail.
When you integrate the entire process, from research analysis (keeping track of that), keyword analysis, targeted content, pre written letters ready for your sequential mail auto responders, team building with a symbiotic group, videos and audio animations and screen captured demos, capture pages (tested with your group in our Bull Pen: focus groups increase the overall effectiveness of design and strategy), blogging and other partners in your group blogging on your behalf, back linking strategies and keeping track of the thousands of authority site memberships for additional effect, ratings with Google Page ranks and Alexa ranks and tracking that, traffic tracking, running display ads and managing that, running Google adsense ads, Facebook Ads etc and tracking, radio ads and cableTV ads. Whew!
All of this seems very overwhelming to accomplish 'on your own'. However the very core of Veretekk and it's services and benefits allows you to run full throttle professional campaigns like this without resorting to hiring an agency to do it, or having a dozen or so unrelated services in an attempt to run something akin to this on your own
This level of marketing is what you will see from top income earners and the very successful among the halls of the top ranked members of Internet Marketing. This is the "why" for why we built Veretekk.
It is called integration. The entire Veretekk system is completely integrated so you can ramp up and run a far more effective marketing campaign. Ad to this the Market Manager and the fact that V2 social network element gives you the added benefit of building a symbiotic group to make your efforts that much more powerful.
This Wednesday May 16, 2012 at 12pm NOON PST I will be conducting another 2-3 hour seminar
To attend this free seminar Click Here and scroll to bottom of page enter you name and select the event
12:00 PM - Veretekk Inc.
V2 Marketing Integration
You are hearing a lot about integration within Veretekk especially with the launch of V2. But most people do not fully grasp the term and how it plays in V2. At this seminar I will illustrate this powerful aspect of V2. Invite your guests. It's open house
Life in the Philippines Wedding in the Philippines
This week I was invited to attend a wedding Philippines style, it all started with a call from a friend of mine who operates a beach resort in Sindangan. an English friend of his was getting married to a local girl and need a best man, so I agreed and Jasmin was invited as head Bridesmaid.
The wedding was set to take place on Friday morning so we travelled to the resort a day before. As we arrived the heavens opened and we suffered a tropical storm which lasted some 12 hours. We met the couple and Jasmin and my friends wife went of to get measured for a dress, arriving back some four hours later soaked to the skin. In the meantime I dropped the Bride and Groom off at a pension house in town, with plans to meet a 0800 the following morning at the church.
It was obvious in the morning that Philippine time lag was to come into play as we left the Resort at 0800 heading for the church, as we passed through the town we diverted to the pension house as the rest of the group had been delayed. I found the groom, to check on arrangements and found a state of disarray with no one knowing about the transportation arrangement or caring about time slipping past. so I made a few suggestion including transporting the ushers in my pickup to the church.
Once at the church I was briefed in my duties of accompanying the groom up the isle and standing by his side the ladies and gent split on each side, however as some had already taken their seats they were on the wrong side. The service was long and drawn out, involving sponsors who appeared to be an integral part of a wedding and it ended with lots of photos being taken in the church. We left before the end in order to get back to the resort to check on the reception arrangements.
When the wedding party arrived there was lots of confusion with groups being split up and not even the the married couple knew what was happening next. But it was a long drawn our affair and we made our apologies before the end in order to travel home.
I would certainly thing twice before attending another wedding
The influential Institute of Medicine (IOM) released a recent report which concluded that –
America‘s obesity epidemic is so deeply rooted that it will take dramatic and systemic measures - from overhauling farm policies and zoning laws to, possibly, introducing a soda tax – to fix it
.
The IOM refutes the idea that obesity is largely the result of a lack of willpower on the part of individuals. Instead, it embraces policy proposals that have met with stiff resistance from the food industry and lawmakers, arguing that multiple strategies will be needed to make the U.S. environment less obese producing.
The IOM, part of the National Academies, offers advice to the government and others on health issues. Its report was released at the Weight of the Nation conference, a three-day meeting hosted by the U.S. Centres for Disease Control and Prevention. Cable channel HBO will air a documentary of the same name next week.
"People have heard the advice to eat less and move more for years, and during that time a large number of Americans have become obese,"
committee member Shiriki Kumanyika of the University of Pennsylvania School of Medicine told Reuters.
"That advice will never be out of date. But when you see the increase in obesity you ask, what changed? And the answer is, the environment. The average person cannot maintain a healthy weight in this obesity-promoting environment."
A study funded by the Centre of Disease Control(CDC) and released on Monday projected that by 2030, 42 percent of American adults will be obese, compared to 34 percent today and 11 percent will be severely obese, compared to 6 percent today.
Another one-third of American adults are overweight today, and one-third of children aged 2 to 19 are overweight or obese. Obesity is defined as having a body mass index – a measure of height to weight – of 30 or greater. Overweight means a BMI of 25 to 29.9.
Obesity is responsible for an additional $190 billion a year in healthcare costs, or one-fifth of all healthcare spending, Reuters reported last month, plus billions more in higher health insurance premiums, lost productivity and absenteeism.
"There has been a tendency to look for a single solution, like putting a big tax on soda or banning marketing (of unhealthy food) to children,"
panel chairman Dan Glickman, a senior fellow of the Bipartisan Policy Centre and a former secretary of the Department of Agriculture, said.
The committee also grappled with one of the third rails of American politics: farm policy. Price-support programs for wheat, cotton and other commodity crops prohibit participating farmers from planting fruits and vegetables on land enrolled in those programs. Partly as a result, U.S. farms do not produce enough fresh produce for all Americans to eat the recommended amounts, and the IOM panel calls for removing that ban.
The IOM report also calls for making schools the focus of anti-obesity efforts, since preventing obesity at a young age is easier than reversing it. According to the most recent data, only 4 percent of elementary schools, 8 percent of middle schools and 2 percent of high schools provided daily physical education for all students.
The IOM report recommends requiring primary and secondary schools to have at least 60 minutes of physical education and activity each day. It calls for banning sugar-sweetened drinks in schools and making drinking water freely available.
The report also urges that healthy food and drinks be easily available everywhere Americans eat, from shopping centres to sports facilities and chain restaurants. The idea is that more people will eat healthier if little active choice is needed.
Marketing Your Business May 12, 2012 - 8:30 am
Original Article @ Veretekk Internet Marketing Business
Marketing Your Business Keywords and Search Results
I was in the Warriors forum today and someone was proudly boasting he had his site at no one in Google for his local cleaning company. but he complained his description was rubbish.
The reason being he had forgotten to add [...]
Marketing Your Business Tips May 03, 2012 - 2:44 pm
Original Article @ Veretekk Internet Marketing Business
Marketing Your Business Video training
I have just reached a major milestone in my series of marketing your business videos, so far the videos have been concerned with showing you how to set up and configure your marketing system.
Todays video is entitled Daily Advertising R [...]
Marketing Your Business - Communications May 02, 2012 - 5:24 am
Original Article @ Veretekk Internet Marketing Business
Marketing Your Business Video training
I am continuing work on showing people how to start marketing their business using the new veretekk social/business marketing system.
I have just added my latest video which is a guided tour for veretekk gold subscribers of the communic [...]
Marketing Your Business videos April 29, 2012 - 3:58 pm
Original Article @ Veretekk Internet Marketing Business
Marketing Your Business Video training
I am continuing work on showing people how to start marketing their business using the new veretekk social/business marketing system.
Since my last post I have added three more videos the first being about how to use the new veretekk s [...]
